Jimin is one of the strongest brand models in the world owing to his mind-blowing global popularity that stems from his multiple talents and uncountable charming points. Not only does he shine in his career as a vocalist and a dancer, but he is also a highly admirable, warm, kind, and respectable human being with top-tier visuals. Simply put, whatever you may consider, Jimin will have something about him to make anyone direct their attention to him and stay hooked. 

It is for this reason that he has gained such a massive following with strong fan support all across the world. These fans respect and adore him so much that they always engage in activities that would make them feel closer to their idol, such as buying products he is associated with, whether he is an endorser for the brand [refer here] or not. He will still lead to a spike in interest and even a sell-out of numerous items casually, like clothing [refer here and here for examples], jewelry [refer here and here for examples], foods [read here and here], and even visiting the same places that he has visited [read here, here and here for examples]. In fact, he has earned lots of praise from South Korean government officials for his impact in promoting the country's culture and tourism internationally [refer here], and there have been numerous national projects created in his name for the same purpose [refer here].

In particular, in the case of food, Jimin has greatly contributed to the increased popularity of Korean foods internationally, having been seen eating the dishes on different occasions. Korean media has repeatedly reported on foods like Spicy noodles, Dumplings, Tteokbokki, and many more, registering significant sales increases, all thanks to Jimin and his popularity. 

Just a few months ago, BTS held a four-day concert in Las Vegas where Samyang Foods company was one of the primary sponsors for the event. In an interview at the venue of the concert, one of the company's staff members said that the company decided to sponsor the shows because of the impact that BTS' Jimin has had on popularizing the brand's product internationally, especially on the US market.

Now, the company's Vice Chairperson, Kim Jung-soo, has personally extended her gratitude to Jimin for the immense commercial impact that he has had on the company's product sales.

The performance of the ramen industry was released on August 17, and on the same day, the Vice Chairperson of Samyang Foods appeared on a show titled 'Food Talk,' which aired on the SBS news network. The VC said, "We saw great commercial impact because Jimin uploaded a video of himself enjoying eating Buldak ramen" and then thanked Jimin for this impact.

This show discussed the effects of marketing products using Korean culture.

Jimin has rightfully earned titles such as 'K-Food Frontman' as accorded to him by Korean media due to cases like this. He will forever be the nation's favorite and treasure for his great influence on the growth and promotion of his country's culture and thereby improving the economic dynamics of businesses in the country. 

Watch the show through the YouTube video below.