The Korea Institute of Corporate Reputation has revealed brand value rankings for K-Pop boy groups for the month of August, based on big data analysis.
From July 13 through August 13, the Institute analyzed big data of currently promoting K-Pop boy groups in areas including consumer participation, media activity, communication, community activity, etc.
Based on the analysis results, the top 3 K-Pop boy groups for the month of August were: BTS (7,989,686 points), Seventeen (4,611,799 points) and NCT (2,574,617 points). These three groups also ranked 1st, 2nd and 3rd respectively in brand value rankings last month, demonstrating their consistent brand power.
The top 30 K-Pop boy groups in terms of brand value rankings are, for the month of August: BTS, Seventeen, NCT, WINNER, EXO, Super Junior, The Boyz, ENHYPEN, SHINee, ASTRO, MONSTA X, Big Bang, TOMORROW x TOGETHER, Stray Kids, BTOB, F.T. Island, ATEEZ, SF9, INFINITE, TREASURE, Highlight, NU'EST, 2PM, Wanna One, Shinhwa, Golden Child, Pentagon, ONF, GOT7 and TVXQ.
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NCT at # 3
Exo, SJ, Shinee, Tvxq