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Which demographic is most interested in the hotly anticipated girl group NewJeans?

AKP STAFF
Posted by Sophie-Ha Friday, July 29, 2022

NewJeans has grabbed the attention of many people worldwide with the surprise drop of their music video for the title track "Attention" and the announcement of their debut mini-album 'New Jeans.'

Since then, they have been in the limelight, being at the center of attention as the most anticipated girl group. NewJeans are already gaining an insane amount of popularity as they have already recorded 440,000 pre-orders for their debut album.


It has been recently revealed that most of the girl group's fans are females in their 20s and 30s. According to the demographic chart for the individuals who purchased NewJeans' debut album, 46.1% of the consumers were females in their 20s, and 22.5% were females in their 30s.

LEGEND: LEFT BARS = FEMALES, RIGHT BARS = MALES. 10 = TEENS, 20 = TWENTIES, ETC.

However, many netizens believe that NewJeans is not only popular among teens but also those in their 20s and 30s. As NewJeans's music style fits more with people in their 20s-30s, and also people in this demographic have more financial freedom to purchase the albums.

Netizens commented, "I think most people who can purchase albums are people in their 20s and 30s. And it's usually women who purchase albums, more frequently than men," "There are more female fans than I expected," "I think it's better that they have more fans that are older, not just teenagers," and "It's usually people who have jobs who can support idols, lol. It's because they're at the age they earn their own money."

Shop the story
New Jeans Cover : Billboard Artist Magazine
$38
[WEVERSE POB] NewJeans - 2nd Single [How Sweet] (Standard ver.) (SET)
$125
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Bon-Bon
Bon-Bon441 pts Friday, July 29, 2022 1
Friday, July 29, 2022

I think people in their 20s and 30s will purchase it more because this is the type of music they resonate with and have been missing.

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seafiant
seafiant10,542 pts Friday, July 29, 2022 1
Friday, July 29, 2022

Two things.

#1 - Might be worth crediting Aladin since you took their spreadsheet data to make this story.

#2 - People buy for other people. Do you think a 12 year old is going to be ordering on a Korean website using Google translate and a credit card? No, its an adult buys for them. Aladin takes the sign up info of the person who buys. It doesn't ask who is listening to it. I buy things for other people from the site, it gets my demo info - not the ones I'm buying for.

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