ENA's 'Extraordinary Attorney Woo' has been garnering much attention and has become one of the most popular drama series in Korea this year.

The series has been well-received for its heartwarming storyline and loveable characters that draw in viewers. The engaging story, as well as not having excessive product placement advertisements, makes this show stand out from other dramas on air at present. Through this series, viewers are able to watch the first ASD attorney in Korea Woo Young Woo, grow in society.

The popular Korean drama "ENA's Extraordinary Attorney Woo" was initially supposed to be produced by SBS, but it wound up on cable TV instead, which netizens said ended up being a good thing.

In fact, 'Extraordinary Attorney Woo' was supposed to be produced by a major broadcasting company, SBS. Back in March, SBS uploaded a bulletin-board announcement looking for child actors to audition for the role of child Woo Young Woo for the drama 'Extraordinary Attorney Woo.'

However, the production was passed over to ENA after KT invested 20 billion KRW (15.3 million USD) in ENA. Woo Young Woo's lead actress Park Eun Bin had chosen to film a different drama rather than 'Extraordinary Attorney Woo.' The director decided to even wait a year for Park Eun Bin to wrap up filming for her drama.

After finding out that 'Extraordinary Attorney Woo' was originally supposed to be filmed by SBS, many netizens expressed how relieved they were that the major broadcast company passed on the production.

This is because SBS is well-known for including excessive product placement advertisements in its dramas. Product placement advertisement refers to the advertisements that expose a product or a brand of a product naturally in the broadcasting programs. Production companies would receive payments that range from millions of KRWs from these brand companies for including their products in dramas and shows. 

According to Broadcasting Act, it is stipulated that product placements should not interfere with the viewing. Specifically, product placement advertisements should not exceed 5-7% of the program airing time, and the exposed product name or brand logo must not exceed a quarter of the screen.

However, there have been various product placement advertisements that caused much controversy. For example, tvN's 'Memories of the Alhambra' was criticized for using a specific drink brand as a game item that restores the life of the characters in the drama. tvN's 'Jirisan' also could not avoid the swamp of product placement advertisements despite a load of capital investments. The drama included various mountain climbing gear advertisements and showed the characters eating a specific brand of sandwiches. 

Not only that, SBS received an immense number of criticisms for the drama 'The King: Eternal Monarch' when viewers were able to find more than ten product placements in one episode. Additionally, the characters would say remarks that are bluntly promoting specific brands of foods and products, making viewers frown.
 

Therefore, it seems that 'Extraordinary Attorney Woo' is garnering more attention and receiving applause for this very reason. Many viewers have noticed that 'Extraordinary Attorney Woo' does not include product placement advertisements at all, and viewers can focus on the story of the drama much better.

Many viewers are stating that if SBS or any of the major broadcast channels were to take on the production of the drama, Woo Young Woo would be eating kimbap but would be eating a specific sandwich brand, and the lawyers at the attorney's office would all be using a moisturizing mist or will be drinking a Ginseng product while working overtime.