Pietro Beccari, chairman and CEO of Christian Dior Couture, announced that he plans to continue and expand cooperation with BLACKPINK's Jisoo. Beccari explained, "The meeting between Jisoo and Dior is a perfect marriage," and emphasized, "We will further expand and strengthen our partnership in the future."

Dior BLACKPINK's Jisoo as a global ambassador last year. Through this, the relationship with Korea was further consolidated. Beccari continued to say, “Jisoo is an amazingly wonderful person,” he added, “Even though she is a top star, she is very humble. She is also very intelligent. We talked a number of times when she came to France to attend the shows, and she always makes people around happy. She is a person who respects and cares about people, which is a really important quality.”

In a video where CEO Beccari welcomed Jisoo attending a show in Paris, France, last year, he said to Jisoo and her accompanying officials, “If YG fires her, message me. I'll take her." He elaborated, “People who love her will think that Dior is a great brand that expresses her, and at the same time we think she is perfect for us. In other words, the meeting between Jisoo and Dior is a perfect marriage.” He added, “We will further expand and strengthen our partnerships with Jisoo in makeup and perfume."

Pietro Beccari, who joined the LVMH (Louis Vuitton Moet Hennessy) group in 2006, took the lead in establishing the brand DNA through Louis Vuitton and Fendi. After taking office as the chairman of French fashion brand Christian Dior Couture in 2018, sales have increased despite the pandemic crisis.