TXT has found a genius way to promote their newest album.

Recently, 'END TXT' and 'HATE TXT' have been trending on Twitter, causing fans and non-fans to worry about the group getting canceled before finding out the reason.

However, this trend is actually promoting the group's comeback with a new album, 'Minisode 2: Thursday's Child.' The new albums include three versions which are called "HATE," "END," and "MESS."

So, fans started typing HATE TXT and END TXT on their feeds which caused the terms to trend, with the byproduct being TXT's new album receiving promotion on the social media platform. While this trend gave some fans a scare, it proved to be a genius marketing strategy as it is even bringing nonfans to ask about this trend.