Netizens are seeing K-pop's influence on the J-pop industry as more Japanese idols benchmark K-pop idol content on YouTube.

K-pop has a distinct recipe for captivating global fans and one of its known marketing strategies is putting up full songs and music videos, as well as choreography videos on YouTube for anyone to stream online without purchasing the album. 

Previously, few J-pop industry insiders have made backhanded comments on K-pop's success such as saying it was because of Korean national policy and K-pop idols' ability to speak English. Nonetheless, K-pop's influence seems apparent as Japanese idols are seen producing similar content as Korean idols including MV (Before, J-pop idols used the term PV for promotion video which only included a snippet of the song) and dance practice videos. 

Korean netizens shared their thoughts saying: 

"Yeah, back then there were only Promotion Videos, not Music Videos." 

"I was so shocked to see Johnny & Associates on YouTube lol They were known for exclusivity." 

"J-pop used to sell the full version of music videos as a blue-ray DVD lol" 

"I hope they could just acknowledge they are being influenced by K-pop. Just like J-pop influenced K-pop back in the 90s and the early 00s, cultures influence one another."

"I guess their fans would be happier." 

"They are still using the term PV but I hope they do more of those MVs. It was so hard to see anything Johnnys-related unless you buy their official album and merch."