Min Heejin is a former creative director of SM. She is now the HYBE CBO (Chief Branding Officer) and creative director/CEO of HYBE’s newest sub-label ADOR, where she will be debuting HYBE's first girl group in almost a decade. She is widely known for the creative concepts she created for Girls' Generation, f(x), Red Velvet, EXO, and more.

A fan sent DMs to Min Heejin’s Instagram to ask if they could send her information on cultural appropriation, so the upcoming girl group doesn’t mess up and offend anybody in the future. Min Heejin thanked the fan and asked them to send some.

The fan sent Min Heejin information about Cultural Appropriation of different cultures and why it’s wrong. And Min Heejin responded that she’ll study what was sent and make sure to be careful.