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BTS V's impact credited for helping headwear brand KANGOL exceed 100 Billion won in sales

Posted by YeontanNews123,283 pts Wednesday, December 15, 2021

Kim Taehyung's brand power, which has been recognized by South Korea's Blue House, has helped brands soar in sales whenever he is seen wearing one of their products.

Another brand that has experienced the 'V-Effect' is English fashion brand KANGOL, which is famous for its headwear.

Economic newspaper E-daily reported that SJ Group, the company that imports KANGOL brand licensed products, has credited V for popularizing the brand.

KANGOL
rose to public fame last year when Taehyung wore one of their hats in the 'Dynamite' music video. He wore the beret with a kangaroo embroidery which is the representative product for the brand.


It was also revealed that SJ Group's KANGOL sales surpassed 100 Billion won (84 million USD) for the first time

Taehyung's strong marketing effect helped the company overcome the difficult situation the whole fashion industry was experiencing due to COVID-19.

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Africanviolet12
Africanviolet1211,510 pts Wednesday, December 15, 2021 2
Wednesday, December 15, 2021

As South Korea's Blue House acknowleged Kim Taehyung's brand power that whatever he is seen wearing of a certain product, the sales will soar. That is the V-Effect.

That's the power Taehyung holds. Borahae V.

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T_Jazz
T_Jazz17,717 pts Wednesday, December 15, 2021 1
Wednesday, December 15, 2021

I don't understand the high number of down votes, especially if they're from U.S. readers.


The company that makes these has kept their pledge to move production from China to the U.S. It's put Americans to work for relatively good pay utilizing low skills (for lesser profit, I need to add).


While I get it if you're not a fan of their music; however, applaud them for doing what they do.

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