Here are the top TV drama actors and actresses based on brand value for the month of September.

From August 20 through September 20, 2021, the Korea Institute of Corporate Reputation analyzed big data of TV drama stars in areas including consumer participation, media activity, communication, community activity, and more. The Institute analyzes big data in order to keep track of brand reputation patterns, consumer habits, as well as brand power. 

In 1st place, actor Kim Seon Ho of the ongoing tvN series 'Hometown ChaChaCha' demonstrated his brand power by earning a total of 5,551,730 points. Actor Jo Jung Suk, one of the lead stars of tvN's 'Hospital Playlist 2', came in 2nd place with 4,461,798 points for this month. 3rd place also went to 'Hometown ChaChaCha' star Shin Min Ah, currently appearing alongside Kim Seon Ho in the popular romance series.

From 4th through 10th place are, in order: Kim So Yeon, Jeon Mi Do, Song Kang, Han So Hee, Lee Ji Ah, Ahn Hyo Seop, and Jung Kyung Ho.

Check out the Institute's full analysis results, below.