K-Pop's album sales are expected to hurt as China's crackdown on entertainment continues. 

With the ongoing crackdown on entertainment in China, the Chinese government announced that people can't repeatedly buy the same album or song. Only one album or digitally released song will be allowed per person for purchase. 

The new ramifications are expected to also hurt the album sales in K-Pop as well. It is unlikely for many idol groups to sell as many albums as they have been without the group purchase of Chinese fans. 

Meanwhile, the Embassy of China in Korea has announced that this new policy is not specifically targeted to sanction K-Pop singers, but it's for their project '淸朗'to cleanse the irrational fan activities in the Entertainment industry in general.