BTS Jungkook’s massive economic impact has become a common knowledge not only among fans but thegeneral public too. Media dubbed him as the “Sold Out King” for not only causing products to sell out, but also for his impact in growing businesses like what happened to Zijangsa, TEAZEN and Lamodechief, just to name a few. Not many celebrities have this big of an impact, which proves Jungkook’s unrivalled brand reputation and power.

Maeil Economy Daily, one of the most reputable newspapers in South Korea which specializes in business and economy, had recently published a detailed article about Jungkook’s massive economic impact. The article named him as an “emerging icon who shakes up the retail industry.”

The article stated how Jungkook is known by fans as an online shopping enthusiast who buys products based on his genuine choice. This is what inspires fans to buy the same product as it reflects Jungkook’s personal taste. From the clothes he wears to  the food he eats, fans buy them all which causes the products to sell out and eventually leads to massive ripple effects including major business growth.

The article also describes the worldwide craze Jungkook had created for Kombucha and Downy. It also talks about Lamodechief, which grew from a small fashion brand to successfully opening an outlet in a large duty free shopping mall after it went viral as a brand of Jungkook’s pick.

The article trended as #1 most-read article on Maeil Economy Daily website and it also showed up on the main page. 

The majority of the comments on the article came from Koreans in their 30’s to 40’s, and almost balanced between male and female according to the demography shown under the article. This clearly exhibits the general public interest on the article. 

Image source: Maeil Economy Daily

This isn’t the first time business and economy media reports about Jungkook’s insane economic impact. Previously, Paris Stock Exchange site BFM Bourse had mentioned about Jungkook constantly causing products to sell out, in an article about HYBE Entertainment’s IPO.