60

14

News

IU is now the global ambassador for 'New Balance' in Asia

AKP STAFF
Posted by Susan-Han Friday, July 23, 2021

IU is now the new global ambassador for the sports brand 'New Balance' in Asia!

Since 2018. IU has partnered up with 'New Balance' as the brand's model and spokesperson in Korea. Now, beginning in 2021, fans across 10 different Asian countries including South Korea, China, Hong Kong, Singapore, Thailand, The Philippines, Vietnam, and more will be able to see IU as the face of 'New Balance'!

As the new global ambassador for 'New Balance', IU will be launching the new campaign 'We Got Now', inspired by the slogan "Impatience is a virtue". The campaign will focus on both young dreams and stories, as well as on the use of more sustainable material. 

  1. IU
5 18,457 Share 81% Upvoted
 
LoveKpopfromAust
LoveKpopfromAust4,443 pts Friday, July 23, 2021 0
Friday, July 23, 2021

New Balance have got two highly admired models for their products now with IU joining Kim Yuna.
I'd imagine they would have IU focus on their lifestyle line and Kim Yuna their sports line.

https://entertain.naver.com/re...
https://www.nbkorea.com/index....

2 (+2 / -0)
Share
 
BOSS-Ryujin
BOSS-Ryujin5,849 pts Friday, July 23, 2021 2
Friday, July 23, 2021

In this style and vibe, I don't know why but she is reminding me of Red Velvet's Seulgi.

2 (+2 / -0)
Share

2 more replies

SHOW ALL COMMENTS

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
Jo Se Ho
Jo Se Ho whistleblower escalates claims by sharing new blurred photo of Jo Se Ho and his wife at a drinking table
10 hours ago      22,378
Park Na Rae, SHINee, Onew
SHINee's Onew addresses alleged ties to 'Injection Auntie' "I visited the clinic for skin care"
7 hours ago      9,394
Park Na Rae, SHINee, Key
Fans of MBC’s 'I Live Alone' release official statement urging SHINee’s Key to address ‘Injection Auntie’ allegations
9 hours ago      9,077
Nam Bo Ra
Actress Nam Bo Ra announces her pregnancy
15 hours ago      13,154
Jang Do Yeon, Jun Hyun Moo, Park Na Rae
Jun Hyun Moo, Jung Jae Hyung, Jang Do Yeon reported to have no connection to ‘Injection Aunt’ controversy
8 hours ago      5,162
BTS, Jungkook
BTS's Jungkook is hit with accusations of abandoning his dog Bam
29 minutes ago      2,365
tripleS
tripleS's Kim Chaewon drops cover of Yuika's "Sukidakara"
30 minutes ago      475
SHINee, Minho
SHINee's Minho showcases his captivating visuals in new 'TEMPO' teaser photos
2 hours ago      723
EXO
EXO drops emotional "I’m Home" MV teaser
2 hours ago      1,468
BLACKPINK, Jisoo, Jun Hyun Moo
BLACKPINK Jisoo’s older sister Kim Ji Yoon meets MC Jun Hyun Moo on ‘Seller-brity’
3 hours ago      2,501
Jo Se Ho
Jo Se Ho whistleblower escalates claims by sharing new blurred photo of Jo Se Ho and his wife at a drinking table
10 hours ago      22,378
BTS, Jungkook
BTS’s Jungkook announced as new global ambassador for Chanel Fragrances and Beauty
6 hours ago      5,305
Park Na Rae, SHINee, Onew
SHINee's Onew addresses alleged ties to 'Injection Auntie' "I visited the clinic for skin care"
7 hours ago      9,394
ALi, BTOB, Changsub
BTOB’s Lee Changsub releases remake of “365 Days” (original by ALi)
4 hours ago      2,174
Son Heung Min
Son Heung Min blackmailer appeals 4-year prison sentence after first-trial conviction
6 hours ago      4,063
New Message

SEND