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The plush celebrity: Jin's BT21 RJ appears in dramas, TV shows, and does solo ads

Posted by k-timez9,073 pts Sunday, June 20, 2021

It's no secret that the popularity of BT21 RJ, the alpaca plushie created by BTS's Jin, is truly insane. However, have you noticed that the cute fluffy plushie lives the life of a real celebrity?

Let's start with RJ having cameos in multiple K-dramas and even a movie

Moreover, RJ appeared on TV shows and became the main star of the Indonesian show Masterchef!

Fans were joking that it was "RJ promotion week"! 

There are many celebrities that revealed themselves as fans of cute RJ:

No wonder RJ is the only BT21 character to get its own marketing project. He is a real star now!

RJ has been the best-selling BT21 toy for years and topped the list of best-sellers in the accumulative sales among all LINE FRIENDS store items. 


The company even tried making it more expensive than the rest of the characters, yet it still got sold out the first. 

It's the only plushie that got a special restock because of overwhelming popularity. However, it still got sold out in 2 minutes and trended #5 in South Korea Twitter because of too many people trying to buy RJ (despite the price being higher than for the rest of jumbo plushies and 1 doll per order limit). 

Recently, K-media once again reported about RJ being highly demanded.

RJ is not only the most demanded and popular plushie of the BT21 collection but also a whole celebrity with a real career! Jin says he is very proud of his son's achievements! 

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Nodus_tollens
Nodus_tollens1,395 pts Sunday, June 20, 2021 0
Sunday, June 20, 2021

Best selling RJ♡ I want one for myself and my niece:) It would be like carrying a bit of my childhood innocence with me everywhere I go! I love how RJ appeals to everyone, it's cute but minimalistic enough to not look out of place in your house. RJ the independent, food-loving alpaca, it's original just like its creator. I long for the days where Seokjin stars alongside RJ in dramas, for now, I'm happy that he's represented in a lot of dramas by his plushie, if they can't have Seokjin, they at least can incorporate part of his creativity and talent. Seokjin has so much talent, he's business savvy and RJ is the evidence of that, RJ is reaching the level of a household name. I don't have to spell it out Seokjin's imagination is something else, you see it in Kore, you see it in RJ and now Bangtani. His creations are rich in character, RJ has an alter ego, RJ runs away from home, even his plushie is relatable. It's hard to make something that is liked by everyone and not just some as he does with his music, there's always depth in his lyrics, in his performances and speeches but it's never pretentious, it's always with the public in mind, it's not for him, he makes music for others, not for his success, but for us to be successful in our own lives, to love ourselves, to trust ourselves, his pursuit of happiness is forwarded to his fans. RJ was made for us as well, for kids and adults alike. It is comfort, it's cosy, it's warm. I'm not surprised it's in so many kdramas, because it fits in stories perfectly. RJ is the equivalent of Seokjin's smile in the plushie version. I love it!

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Canelarock
Canelarock738 pts Sunday, June 20, 2021 0
Sunday, June 20, 2021

Seokjin and RJ the most popular

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