On February 19, Big Hit Entertainment released the "essential edition" of BTS's fifth studio album and ninth album overall, 'BE (Essential Edition).' The group is the most popular band globally, boasting one of the biggest fandoms, sold over 500,000 copies of a re-release album with no new tracks in 5 hours. This became the best-selling album by a Korean act in 2021.

BE (Essential Edition) also became the album with the 6th highest first-day sales in Hanteo history (with over 490,000), and 4 out of the top 6 spots belong to BTS.

Later the 7 boys came on a VLive stream together to celebrate the album's release, where it appeared that Jungkook has slightly shifted to a cooler-toned platinum blonde silver hair look & immediately started trending worldwide and in 54 more countries.

Five hours later, Jungkook became the K-Pop idol with the highest engagement of the day, with tweets surpassed 1.1 million tweets proving his immense popularity!