Jaejoong attended the movie premiere of “The Land of Seonghye” on January 21st.

Fans were both surprised and happy to discover that he became a producer after the artist shared on his Instagram story, a scene from the movie ending, in which it shows that he participated in the co-production.

The lead actor of “The Land of Seonghye” is KangDoo, who recently was cast on TV Chosun's "Taste of love 3" in which, Jaejoong participates as a fixed panelist, KangDoo appeared to be struggling financially during his participation, so MCs Park Narae and Kim Sook suggested to help him out, touched by this, Jaejoong offered to support him too, explaining that KangDoo isn't the type to spend money recklessly, but apparently his support extended even to co-producing his movie.

The clip below shows when it all started (minute 9:35)

Jaejoong's Instagram story: "If  a little interest could become a small nutrient of a deep effort"

Before revealing that he participated in the co-production, Jaejoong shared how the story-line surrounding the struggles of the lead actress resembles his past: 

"Went to a screening of movie “The Land of Seonghye”
Surprised how Seonghye’s life, that was shown during these 2 hours, resembles closely my past, It was a movie that reversed very strange feelings that made me feel both embarrassment and gratitude at the same time.
Please watch it a lot.
KangDoo-hyung fighting! ^^"

Glimpse of Jaejoong during “The Land of Seonghye” movie premiere.

The Director “The Land of Seonghye” thanked Jaejoong for his contribution in the co-production, also shared his supportive video message: