Many fans of idol groups, singers, or artists spend their time ebulliently to support their favorite celebrity to stay relevant in the industry. Streaming music and music video, mass-voting the favorite celebrity on polls in every way possible, even bulk buying the favorite celebrity’s merchandise and products. There’s BTS V, also known as Kim Taehyung or Tete (as his Japanese fans usually address him), a gifted and handsome idol from respectively popular group, teaches us how relevancy should be measured by something real and material not only by winning a poll. Here are five times that V has shown us, once again, his Midas touch on BTS official collaborations with many business partners.
1. BTS x PlayUp [Best Selling Lens]
Following the collaboration between PLAYUP, a popular lens brand, and BTS, V's products show outstanding results. V's lens, WALK THE RUNWAY, ranks at 1st place among all BTS members lenses in multiple Japanese lenses website (queen-eyes, more contact, etc).
Since it’s the best seller, V’s WALK THE RUNWAY, sold out the first as well. It has been in the top three places for multiple weeks on the website, being the only PLAYUP lens to do so. The other lenses on the top 10 sales are all different brands from V’s lens.
2. BTS x VT Cosmetics [Worldwide Sold Out Perfume]
Eau de Musk, V's perfume, strikes an outstanding record as it becomes sold out around the world. It’s difficult to have a hand on V endorsed perfume whether you are in the USA, Asia, or Europe. What's even more impressive is that whenever the stocks are being renewed, the stocks would run out again in minutes.
Eau de Musk is not available on Weply
and the BigHit online store and it's the first & only perfume that sold out on the VT Cosmetics USA website. After the stock replenishment, it is still not available in Vietnam and also sold out in Japan with the longest delayed delivery (A 3 month waiting period).
3. BTS x Funko Pop - [Most Expensive Funko Pop]
BTS funko pos has surprisingly different prices and it’s due to the trending values. Trending value is a secondary market estimate provided by Pop Price Guide and hobbyDB, a third party service. They are based on completed sales and updated daily.
V's funko pop is the most expensive one on the funko official website but also on poppriceguide & hobbydb
websites since they provide these prices based on sales.
4. BTS x Uniqlo [Biggest volume sold]
ARMY is already familiar with TATA, even non-fans also already know who TATA is. TATA is the most popular BT21 character which was created by V. Therefore, it’s not surprising that the BT21 collaboration with Uniqlo sees TATA merchandise register the highest volume of sales on Taobao, China’s largest and World #6 E-Commerce & shopping website. Uniqlo TATA designed shirts count hundreds & hundreds of more merchandise that are being sold.
On top of that, TATA has become the most popular item in the USA, Asia, and Europe.
5. BTS x Mattel [V’s Mattel doll sold out first]
Despite how international BTS fans made fun of V's Mattel doll, V once again proved how magical his Midas touch works. V's Mattel doll was the first doll that sold out on Weply, an application for the BigHit official shop, and the best seller on the Barnes and Noble website, which according to Reputation Institute is the #1st most reputable retailer.
Weply, Barnes and Noble online, and at a Barnes and Noble store in NYC as well.
In Japan, V's Mattel doll is the best seller in multiple websites such as Universal Store, Toys r Us, Tower Record, HMV, and Amazon Japan.
Last but not least, V's Mattel doll also sold out in The Philippines online and offline stores.
These are just a few times that V proves his Midas touch on BTS collab merch. Imagine how long the list would be if we included the airport fashion, BTS concert merchandise, and many trivial things that he touches. Tell us your hard experience in getting one of V endorsed items in the comment below so we can update the list!
The main pop guy .. his power is undeniable 💜💜