Once again, BLACKPINK set a new record with their "Kill This Love" MV.
On June 7 around 3:50 pm KST, "Kill This Love" MV, which was released back on April 5, hit 400 million views on YouTube. It only took 63 days to reach the milestone - making BLACKPINK break their own record for the fastest K-pop group to reach 400 million MV views.
Previously, BLACKPINK's "DDU-DU DDU-DU" MV held the title by reaching 400 million views in 112 days.
Congratulations!
Title correction: "YG doubles down on practice of buying YouTube views as part of media play to ride out the scandals, no matter if the popularity disproportional views make it obvious they are fake"
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