Well, it kinda makes sense. All this is pretty much about investor management, and how to get investors to be confident in your company and brand. The stock valuation is directly tied to investor confidence. And JYP has been making several moves over the last couple of years that lets investors build confidence in his company: the JYP 2.0 presentation to give the big picture company strategy for the next 5 years, the release of the show Super Intern to show their company employee culture, his appearances on Master in the House/All the Butlers to show his own personal dedication, the successful launch of Stray Kids and ITZY to prove that his new business model works, the successful launch of Boy Story in China and the announcement of the Nizi Project in Japan. Heck, seeing his string of successes and the thought process and company culture that went into creating them, I was busily checking if I could buy his stock from outside Korea too. (Unfortunately you can't.)

On the other hand, the only news I've heard from Lee Soo Man recently has been his plans to build NCT Vietnam and what seems to be some efforts to use Super Junior to open up the Latin music market. Not enough good stuff to build investor confidence in his company.

Plus, JYP's emphasis on character and ethics is really proving its' worth now in the current scandal with Korean celebrities committing crimes because of bad character / morals. People don't lose faith in his company because he's built a reputation for clean idols, so his stock prices haven't suffered much of a dip unlike most of the other K-pop companies. (Although to be honest, if 2AM's Jinwoon turns out to be one of those celebrities in the JJY chatroom case, that might be problematic since he was raised in JYP).

Not saying Twice is responsible for a big chunk of that, but that’s exactly what I’m saying.