LOONA made their long-awaited comeback with their new song "Butterfly" on 19th February. After performing their first stage on 21st February on M Countdown, netizens realizes about the similarities between the girl group and the boy group, BTS.

Netizens are pointing out how BTS struggled from their beginning until their hit song "I NEED U" because the biggest companies were boycotting and sabotaging their impact due to being from a small and new company, Big Hit Entertainment. After being revealed LOONA's company only had 15 employees, netizens found the situation incredibly similar to BTS' circumstances at the start.

M Countdown's Youtube channel uploaded all the performances of the 21st February show but not LOONA's first comeback stage until 3 hours later. This situation has lead netizens to discern how different LOONA is being treated by this company (owner of IZ*ONE) after having in mind the MAMA stage they prepared for LOONA. The stage was weak and messy according to some netizens' point of view due to it being a stage from a rookie group who sold 50,000 copies of their debut album.

On the other hand, the presales circumstance of LOONA's "X X" about the company KAKAO M expecting fewer sales of LOONA's album and delaying it. It makes people contemplate that something abnormal is going on behind the scenes.

Regarding their concepts, the majority of netizens notice the positive and encouraging message both groups are creating to improve the self-esteem of those who hear their music. Netizens commented "MNET you did this once to BTS but it didn't work, so it won't work against LOONA either", "A wrongly timed lyrics doesn't take 3 hours nor does exporting and uploading a 720p video. This is very unprofessional", "The digital release of their album was botched by Kakao M.  Kakao M has a majority stake in Starship Entertainment. Monsta X, who just had a comeback", "LOONA was #1 on Melon search and also trending on Naver search right after they performed. However, MNET only uploaded the stage 3 hours after the show, this affects the group's impact so much" "Big companies are trying to sabotage them as they did with BTS" and "South Korea gonna make the same mistake by sleeping on this group now just like they did with early BTS".

What do you think about this situation? Do you see the similarities between BTS and LOONA?