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Naver reveals the most-searched keywords of 2017 including 'Kim Joo Hyuk', 'Produce 101', and more

Posted by yckim124768 pts Friday, December 15, 2017
Kim Joo Hyuk
Korea's top portal site Naver revealed the most-searched keywords of 2017 that have seen a drastic increase in the number of searches compared to the previous year. Naver handled around 75% of all web searches in South Korea in 2017.


Celebrities, politicians, hit dramas, variety shows, and other hot issues of the year made the top 20. Out of all, the keyword that gained the most interest, and also a drastic increase in the number of searches compared to 2016 was Kim Joo Hyuk. The breaking news of the actor's fatal car accident and unfortunate death made headlines for weeks. 


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The second most-searched keyword with the greatest increase in searches was the hit mobile game 'Lineage M'. Popular idol production program, 'Produce 101' season 2, and hit drama, 'Goblin', followed to be the third and fourth most popular keywords, respectively.  Then President Moon Jae In placed 5th. 


You can check out the full list of Naver's top 20 most-searched keywords of 2017 below.


1. Kim Joo Hyuk

2. Lineage M

3. 'Produce 10'1 season 2

4. 'Goblin'

5. Moon Jae In

6. Kang Daniel

7. 'Unnie Is Alive'

8. 'Fight My Way'

9. IU

10. Wanna One

11. Ahn Chul Soo

12. iPhone 8

13. 'The Weird Father'

14. Ryu Hyun Jin

15. 'The Battleship Island'

16. Bithumb

17. 'Defendant'

18. Galaxy S8

19. North Korea

20. Ultrafine dust


  1. Kim Joo Hyuk
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