8

0

General

Pyeongchang MV featuring Hyorin is possibly the most disliked music video of the year

Posted by alice10145 pts Thursday, October 20, 2016

An MV that's promoting the 2018 Pyeongchang Winter Olympics is receiving major backlash from the public and experts alike. 


The video, created by the Korean government, is titled "ARARI, YO" and features SISTAR's Hyorin as its main lead along with several other celebrities, mostly comedians. The storyline is that everyone gets infected by the 'happy virus' and begins to dance. The bizarre MV has a Korean comedian dressed up as Conan O'Brien, people dancing as they're trying to eat a bowl of cold noodles, and poor Hyorin singing her heart out.  


Unfortunately, many experts along with the general public are criticizing the MV for its poor quality, low-class taste, and confusing content. One expert stated, "It feels like a B-rated video, trying to copy Psy's "Gangnam Style" but without any humor and a confusing storyline."

The creators of the MV are defending it, saying, "The video is aimed at international viewers and is meant to be a part of a viral marketing; many foreigners have clicked thumbs up."


SEE ALSO: Red Velvet's Wendy reportedly joining fromis_9's new agency, ASND




However, netizens seem to dislike the video and many are angered by the fact that the MV reportedly cost a whopping $2,000,000 USD to produce. One YouTube comment reads, "Take it down before any foreigners watch this." Another commenter says, "I am crying because I am so embarrassed..." One lamented, "The [MV] looks like a karaoke video." 

The government representative argues that this is not the only video they have and that there will be a more official one that will be released soon. 


What do you guys think? Do you think it's a good video to promote the Olympics? Check out the controversial video above.

  1. ARARI YO
0 207,199 Share 100% Upvoted

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
misc.
Choi Yeo Jin
fromis_9, Red Velvet, Wendy
Choi Dae Hoon, misc.
Kim Jae Wook
Fin.K.L, Sung Yuri
ablume, FIFTY FIFTY
NCT WISH, RIIZE
2 hours ago      791
Baekhyun
2 hours ago      1,543
Kim Min Hee
Baekhyun
2 hours ago      1,543
fromis_9, Red Velvet, Wendy
aespa, Hearts2Hearts, ILLIT, INI, IVE, izna, KiiiKiii, NCT WISH, NEXZ, NiziU, n.SSign, Taemin, The Boyz, TXT
Sooyoung
MEOVV
New Message

SEND