An MV that's promoting the 2018 Pyeongchang Winter Olympics is receiving major backlash from the public and experts alike.
The video, created by the Korean government, is titled "ARARI, YO" and features SISTAR's Hyorin as its main lead along with several other celebrities, mostly comedians. The storyline is that everyone gets infected by the 'happy virus' and begins to dance. The bizarre MV has a Korean comedian dressed up as Conan O'Brien, people dancing as they're trying to eat a bowl of cold noodles, and poor Hyorin singing her heart out.
Unfortunately, many experts along with the general public are criticizing the MV for its poor quality, low-class taste, and confusing content. One expert stated, "It feels like a B-rated video, trying to copy Psy's "Gangnam Style" but without any humor and a confusing storyline."
The creators of the MV are defending it, saying, "The video is aimed at international viewers and is meant to be a part of a viral marketing; many foreigners have clicked thumbs up."
SEE ALSO: Han Ga In meets her look-alike Kim Dong Jun: ‘It feels like looking in a mirror’
However, netizens seem to dislike the video and many are angered by the fact that the MV reportedly cost a whopping $2,000,000 USD to produce. One YouTube comment reads, "Take it down before any foreigners watch this." Another commenter says, "I am crying because I am so embarrassed..." One lamented, "The [MV] looks like a karaoke video."
The government representative argues that this is not the only video they have and that there will be a more official one that will be released soon.
What do you guys think? Do you think it's a good video to promote the Olympics? Check out the controversial video above.
SHARE
Log in to comment