MR.PIC, an app that serves as the mediator between sellers and buyers of secondhand cars, revealed on September 21 that they have appointed Kwanghee as the model for their marketing campaign!
MR.PIC's CEO stated the reason for their choice, saying, "We believe that Kwanghee is a strategically fitting model [for our app] considering that he serves as a representative character of typical Korean consumers in their 20s and 30s purchasing a car for the first time. We plan to promote an aggressive marketing campaign with Kwanghee especially because this is the two-year anniversary of the app's inception."
The new campaign featuring Kwanghee will be revealed sometime this month via offline channels.
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