[Album & MV Review] BEAT WIN - 'Come to Me'

AKP STAFF

BEAT WIN � COME TO ME

Track List:

1. Your Girl
2. Broken
3. Boring
4. Attention Part.2
5. Your Girl (Inst.)
6. Broken (Inst.)

BEAT WIN has just dropped their new album 'Come to Me.' The five-member boy band made their debut in early 2014 with the single "Exclusive." Their last comeback was last year's 'Insatiable.' For this summer comeback, we have 6 brand new tracks.

The breathy chorus of "Your Girl" is redolent with falsetto hooks. "Your Girl" is the title track and recalls nothing less than the disco era of the Bee Gees. It's got all the elements -- falsetto, a driving beat, and an electronic sensibility. But what sets it apart is what makes the song so great -- the presence of not one but two rappers -- Yoonhoo and Jungha -- and the occasional soaring vocals that bump the chorus to a higher register. I love the hooks in here, and the beat is definitely a delicious danceable groove.

The best song on the album, "Attention Part.2," is also the shortest. None of the other tunes sound like this. It is entirely rap/hip-hop and oozing with attitude. The boys spit fire here, giving you all the aggression expected of a rap tune. It is a little lacking lyrically, but that's missing the point. It's one of those songs with an infectious, driving groove that takes you along for the ride.

The other half of the album resembles the title track, only quieter. They still have the same production thrown at them, the unmistakable electro pop-lite style. They're lower-tempo affairs, too, but there's enough to them where they don't feel like filler. All in all, the disc is a short enjoyable journey into a world of mesmerizing beats and synth riffs. It's a good album, but it needs more to become a great one.

MV REVIEW

The boys are dating a faithless girl who gets with the different members of the band. She flits from one to the other, one sexy encounter after another. Finally, at the end they all raise their glasses to one another and the girl is nowhere to be found.

The guys dance in here a lot, showing off their significant skills. It's all smoothly done, and they even switch outfits a few times as well. The foot work is good, and they even worked the clothes into the dancing.

Stylistically, there's a lot to like. There's the different lighting tricks, the club atmosphere, the outfits, the dancing, and one very exquisite woman. They change up the lighting to mask that they're inside the same box the whole time. The same box that The Legend used in their "Trace" MV. But you have to be looking really close for that. :)

I have to confess I liked it. There was a lot to enjoy here, and I've seen a lot worse.