The current hottest stars were given honors on the monthly ranking by Korea Brand Reputation Analysis. The most influential and powerful star brand endorsers are listed below.

According to the results, Song Joong Ki takes first place while his co-star Song Hye Kyo from 'Descendants of the Sun' follows in second. Third place goes to Park Bo Gum, and MAMAMOO is next. MAMAMOO is the only idol group to take a spot in the top 5.

SEE ALSO: Song Joong Ki bursts into tears during the post-screening Q&A event for 'Bogotá'

The list continues with:

5. Ryu Joon Yeol

6. Seolhyun

7. Chef Baek Jong Won

8. Yoo Ah In

9. Chinese actress Tang Wei

10. Big Bang

11. Hyeri

12. IU

13. Park Hae Jin

14. Yoo Jae Suk

15. Lee Dae Ho

16. Kim Go Eun

17. Infinite

18. Jung Joon Young

19. Suzy

20. Kim Tae Hee

21. Choi Ji Woo

22. Han Hyo Joo

23. Park Shin Hye

This ranking resembles the analysis of 73,334,328 brand data points calculated based on product consumption, brand communication, media marketing worth, social marketing worth, and other factors. The 23 stars listed below are announced to be the most influential star endorsers for the month of March.