Jewelry brand J.Estina has made its final public statement regarding the dispute involving 'Descendants of the Sun' actress Song Hye Kyo.
On April 28, J.Estina released its final statement on the matter, which said, "The company has a lot of influence on the economy and Hallyu content, and we respect all the productions, actors, and businesses that work for those goals. Though we have little influence, we'll do our best for the progress of Hallyu."
The brand added, "We will no longer dispute our former brand model Song Hye Kyo's claims of image infringement in the media. We apologize for causing worry. We will promptly exchange sides with the other party and resolve this."
Just a few hours beforehand, J.Estina had revealed the contract they had with the 'Descendants of the Sun' drama, which allowed for the use of images and media from the series for advertisement. However, 'Descendants of the Sun' has spoken up against the jewelry brand, stating, "In the case that the brand decides to use images and video clips of the actress outside of the drama, they should request permission from the actress."
What are your thoughts on the issue?
SEE ALSO: Song Hye Kyo blooms on Harper’s Bazaar Korea January 2026 covers
On April 28, J.Estina released its final statement on the matter, which said, "The company has a lot of influence on the economy and Hallyu content, and we respect all the productions, actors, and businesses that work for those goals. Though we have little influence, we'll do our best for the progress of Hallyu."
The brand added, "We will no longer dispute our former brand model Song Hye Kyo's claims of image infringement in the media. We apologize for causing worry. We will promptly exchange sides with the other party and resolve this."
Just a few hours beforehand, J.Estina had revealed the contract they had with the 'Descendants of the Sun' drama, which allowed for the use of images and media from the series for advertisement. However, 'Descendants of the Sun' has spoken up against the jewelry brand, stating, "In the case that the brand decides to use images and video clips of the actress outside of the drama, they should request permission from the actress."
What are your thoughts on the issue?
SHARE
SHARE
Log in to comment