0

0

General
Posted by Germaine-Jay Thursday, April 28, 2016

Jewelry brand 'J.Estina' makes final public statement regarding dispute with Song Hye Kyo

AKP STAFF
Song Hye Kyo
Jewelry brand J.Estina has made its final public statement regarding the dispute involving 'Descendants of the Sun' actress Song Hye Kyo.

SEE ALSO: Song Hye Kyo stuns with ‘Unreal Silhouette’ in swimwear, Captivating the world with elegance



On April 28, J.Estina released its final statement on the matter, which said, "The company has a lot of influence on the economy and Hallyu content, and we respect all the productions, actors, and businesses that work for those goals. Though we have little influence, we'll do our best for the progress of Hallyu."

The brand added, "We will no longer dispute our former brand model Song Hye Kyo's claims of image infringement in the media. We apologize for causing worry. We will promptly exchange sides with the other party and resolve this."

Just a few hours beforehand, J.Estina had revealed the contract they had with the 'Descendants of the Sun' drama, which allowed for the use of images and media from the series for advertisement. However, 'Descendants of the Sun' has spoken up against the jewelry brand, stating, "In the case that the brand decides to use images and video clips of the actress outside of the drama, they should request permission from the actress." 

What are your thoughts on the issue?
  1. Song Hye Kyo
  2. DESCENDANTS OF THE SUN
  3. J.ESTINA
0 59,352 Share Be the first to vote

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
Kim So Eun
Big Bang, G-Dragon
BTS, misc., TXT
Min Hee Jin, NewJeans
Jung Ho Yeon, Lee Dong Hwi
aespa, Ma Dong Suk, Siwan
J.Y. Park, miss A, Fei, Jia
Red Velvet, Wendy
EXO, Chen
Buzz
NewJeans, Hanni
Big Bang, G-Dragon
Buzz
Red Velvet, Wendy
Min Hee Jin, NewJeans
New Message

SEND