A brand rep stated, "The selection of new models reveal our intent to showcase our revived brand image. Park Seo Joon, who usually possesses an exceptional eye for fashion, conforms well to 'Esquire's image and we judged that Ji So Yeon will play a central role in spreading 'Esquire's new image, so we elected them as our new models."
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Park Seo Joon said, "The first pair of shoes I bought after taking an interest in fashion were from 'Esquire.' It's personally an honor to be 'Esquire's model."
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