The lovable, adorable Park Bo Young was selected as the face of Muhak Corporation's soju brand 'GoodDay'!
The brand's new campaign featuring the actress is meant to stress Park Bo Young's sweet and winsome image, and is distributed in a two-part series. Muhak initiated this new campaign using the actress's image in order to boost familiarity of its brand for their targeted demographic.
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A Muhak rep stated, "We are anticipating that this new campaign consisting of commercials, posters, and more, will really demonstrate 'GoodDay's synergy. We will continue to introduce a diverse set of campaigns featuring Park Bo Young in order to get closer to our consumers."
Looks like Muhak made the wise move in selecting Park Bo Young--it's hard not to fall for that aegyo!
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