Their general analysis was that for investors, out of SM Entertainment vs YG Entertainment, SM Entertainment would be better because of the steady promotions + EXO's success. For smaller companies, JYP Entertainment should be looked at in the first half of the year and Cube Entertainment should be paid attention to in the second half of the year.

The company also predicted that Super Junior's Ryeowook and Big Bang's TOP would be enlisting in 2016, with Kyuhyun, G-Dragon, Taeyang, 2PM's Taecyeon and Jun.K enlisting in 2017. Because Super Junior and other SM Entertainment artists have been enlisting as well as because of EXO's success, Hana Financial Investiment Co. believed that the enlistments would not have much effect on SM Entertainment stocks. As for YG Entertainment, the firm believed that after G-Dragon's enlistment, WINNER and iKON would have grown enough to cover for the loss.

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The firm also examined the debut dates of the artists in labels, pointing out that SM Entertainment has produced a steady stream of successful artists while it took YG Entertainment a long time after Big Bang to debut a male idol group (usually more successful financially with a stronger fandom as pointed out later in the report). 

The firm also looked at concert audience members. While Super Junior and TVXQ would be taking breaks from tours because of enlistment, EXO would be making up for the lost audience members. YG Entertainment will be bringing in audience members from solo concerts and unit concerts as well as from iKON and WINNER, and the firm concluded there would be nothing to worry about until 2017. JYP Entertainment would also have no problems, as 2PM was garnering a lot of audience members with unit concerts. As for CUBE Entertainment, the HANA firm noted B2ST's Zepp tour decision was unfortunate, but they would be bringing in more from their first Chinese promotions as well as a possible Dome tour in the 2nd half of 2016.

The firm also investigated the percentage of concert goers attracted by the artists in the label. In 2013-2014, TVXQ attracted 34% of the total audience members in all of the SM Entertainment concerts, while Super Junior brought in 21%, Girls' Generation brought in 16%, SHINee brought in 11%, and EXO brought in 6%. By 2015, EXO's percentage had jumped to 20%, but TVXQ still remained at the top with 28% even though both members have now enlisted. Super Junior, along with D&E concerts and the KRY concerts, brought in 25%, SHINee brought in 12%, and Girls' Generation brought in 4%.

For the percentage of albums sold in Korea, EXO took the strong lead with 46% of the albums sold in SM Entertainment. Super Junior sold 16%, Girls' Generation sold 12%, SHINee sold 11%, TVXQ sold 8%, and f(x) sold 3%.

YG Entertainment was a Big Bang-run show, with the boys bringing in 46% of all YG Entertainment concert-goers in 2013-2014. In fact, that's not even including G-Dragon, Taeyang, and Daesung's solo concerts, which brought in 18%, 3%, and 8%, respectively. 2NE1 and Psy brought in 5% each. In 2015, Big Bang took an even bigger slice of the pie with a whopping 82%, with an addition 4% from Taeyang while Epik High showed up on the chart with 6%.

In 2013-2014, G-Dragon sold the most albums in YG Entertainment, followed by (excluding the 'others' section), WINNER with 10%, Seungri, Big Bang as a group, and 2NE1 with 9%, Taeyang with 7%, and PSY with 3%.

2PM also is leading in JYP Entertainment, with 72% of the concertgoers - not including Junho and Jun.K's solo tours which brought in 7% and 5% each - totalling up to 83% for the group in 2013-2014. GOT7 was the only other group with 4% of the JYP concertgoers. Even in 2015, 2PM took up 71% of the concert goers, plus an additional 15%, 9%, and 3% for Junho, Jun.K, and Wooyoung, respectively. GOT7 brought in 2% in 2015.

Even in terms of albums, 2PM led with 49%. GOT7 also took almost half of the pie chart with 40%, while miss A trailed behind with only 3% of the album sales.

Cube Entertainment was led mainly by B2ST in 2013-2014, with 81% of the Cube concertgoers going to a B2ST concert. BTOB also had 8% while 4minute had 1%. The numbers changed in 2015 when B2ST's percentage dropped to 61, owing to 4minute's percentage rising to an impressive 17% within the year. BTOB also rose to 14%.

B2ST also took up 66% of the album sales, and BTOB also had an impressive percentage with 22%. 4minute had 5%.

If you want to check out the full report and analysis, you can find it here!

What part of the report surprised you the most?