As mentioned before, Jessica, attended her fan signing event as the creative director for her fashion company, 'BLANC & ECLARE', held at the Lotte Department store on the 22nd. Although she had spent a meaningful time with her fans, it seems some reporters left the event frustrated and angry.�

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One reporter from Sports Donga even went as far as to release a lengthy article titled, 'How did Jessica become an outcast?'. The reporter goes on to describe being invited to cover this 'BLANC & ECLARE' pop-up store event and fan signing, but leaving the event wondering how it could have proceeded such a way when Jessica needs all the help she can get to make a good impression for her fashion company. The reporter writes that Jessica was late and the event started late. In addition, the press was told they couldn't actually take pictures once the fan signing was underway, and was only given�a 10 second time period to take photos for a brief photo-time before the signing.�

This apparently left some of the press angry, and they thus 'boycotted' in their own way by not releasing photos from the event.

It's said there was no actual organizer or someone who was in charge to take care of various issues, and that it seems to have been solely handled by Jessica and 'BLANC & ECLARE' with no involvement from SM Entertainment. The reporter goes onto question if this is Jessica's way of drawing the line with her agency and whether she's going to be able to keep this up.

In response to the article, one netizen wrote, "Guess we won't be able to see Jessica since she's making reporters angry", but others felt that the problem lies with the reporters rather than Jessica and the event: "Are you trying to show off what happens when celebrities piss off reporters? Are you so desperate to show off the power you have?", "Why is it that everyone else is saying the fan signing went well, and you reporters seem to be the only ones with the problem?", and "I heard because of the reporters throwing a fuss, the fan signing time got shortened. Don't you think this is far from the ideal act of an reporter. You should be embarrassed."