In light of Jessica's departure from Girls' Generation, one advertising enterprise that uses the group as models has been hit hard, so it comes as no surprise that 'Hair Couture,' which has a joint enterprise contract with Girls' Generation, is likewise suffering a blow.  

However, one online shopping mall decided to make the best of the situation and published ads on a social commerce advertising page that used jolly copy phrases. Such phrases include, "This was prepared because it was Girls' Generation's shampoo, but how could you leave?" and "Girls' Generation Jessica's shampoo prepared before her departure was revealed.  The timing is iffy but the product is good, so sales gogo!" to sell 'Hair Couture' and Girls' Generation's dry shampoo.

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The pictures also show Jessica with the products, and is causing consumers to laugh while also pointing out how this development in Girls' Generation is not only affecting the music industry but also the advertising world.