Jo In Sung�has been chosen as the model of female lingerie brand 'Vivian'!
Of course, that might sound weird as a male actor is becoming a model for female lingerie, but 'Vivian' will not be putting their products as the main focus of their advertisements. They'll be focusing instead on the direction their brand is taking, and emphasize the style and basic comfort of their brand.
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'Vivian' said, "Jo In Sung's image as the�sophisticated�fashionista with his smile that makes people comfortable matched well with Vivian's brand direction, so we chose him as the model."
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