'K-Pop Star' finalist and rookie singer Baek Ah Yeon has teamed up with Pantech.

Baek Ah Yeon, the new face of the mobile device brand, was the first to try Pantech's new 'signature service' for the 'Vega Iron', which netizens have coined as the 'Baek Ah Yeon phone' due to her name's similarity in pronunciation to 'Vega Iron'.

Baek Ah Yeon shared, "I have a fondness for the Vega Iron's sleek design, which highlights my individuality. I want to continue my precious relationship with the Vega Iron." The singer also tweeted, "Baek Ah Yeon + Vega Iron = Baek Ah Yeon!!!!!!!!!!!!!!!!" along with a black-and-white shot with her new phone.

JYP Entertainment commented, "Baek Ah Yeon, who made her debut and received popularity for her angelic voice, is currently promoting with Pantech. Please continue to look forward to Baek Ah Yeon's various images."