With the recent turn of Big Bang with their extended play 'Alive', more and more Western media outlets including Time Magazine have shifted their focus on the multi-talented group. Now, fashion, beauty, and shopping website Refinery29 has taken notice of Big Bang and author Lisa Eppich (Epic Name) wrote an article on the boys titled, "This Korean Boy Band Shows One Direction How Badass Is Done".

With fashion being their specialty, Refinery29 broke down the edginess and uniqueness found in Big Bang's hip fashion.

Here's an excerpt from the article:

"We already gave you the heads up that Kpop sensation Big Bang is set to take over the world in 2012... The videos for their latest hit singles, "Bad Boy" and "Blue", were filmed right here in NYC in Mid-February, where for the first time their unique hip-hop-meets-meets-high-end fashion sense was put to the test in the city that certainly doesn't shrink away from avant garde outfits."