Starting May 7th, "ABC Mart" began airing a new 'discover'-themed CF featuring actor Lee Jang Woo for "Barefoot Youth." The ad previously garnered positive responses with Kim Shin Young and Yoo Jae Suk, and ABC Mart felt that Lee Jang Woo's lively and energetic image fit well with the image they were going for. In tune with the theme, Lee Jang Woo can be seen kicking off his shoes as he wonders where his 'barefoot youth' had gone to. Jang Moon Young, the director of ABC Mart's marketing team, stated, "Lee Jang Woo has a fanbase that includes all ages thanks to his role in 'Smile, Donghae' and 'We Got Married.' With him as our model, we hope to advance the power of our brand and garner a bigger consumer base with a variety of fun CFs like the one released today." Source: K Mom News via Nate