JYJ fans begin a bus ad campaign for their idols

JYJ received a warm gift from their fans, who began a bus advertising campaign on January 27th. A total of 120 buses will carry a supportive message for JYJ members that reads, "We support your youth." These buses will be seen in�Seoul, Kwangju, Daejeon, Daegu, and Busan for a month. The campaign is a voluntary effort from JYJ fans to encourage and support their idols to be active in the K-pop scene. "This is a campaign that publicizes pop culture and encourages not only the artists and fans, but also various individuals who consume pop content," said a JYJ fanclub union associate. "We want to expand that goal." Fundraising for the bus advertising campaign lasted for 11 days (from the 14th to the 24th) and total of 9,817 participants collected 158,097,228 KRW (including international donations). The bus advertising campaign will last for a month, from January 27th to February 26th. There are plans for a second advertisement campaign to take place after the first one wraps up. Source: Osen