Levi's 'Curve ID' jeans have been feeling the benefits of Son Dambi's backside lately, as Son Dambi's endorsement photos earned the company more female consumers. Son Dambi's proportional body and full hips have placed her as one of the representative 'demi lines' of Korea. Levi's Korea's marketing chief Lee Seung Bok stated, "Consumers that saw Son Dambi's photoshoot have begun looking for 'Son Dambi jeans' in our stores. Our female jeans sales has gone up 30% in comparison to last year's figures due to the 'Son Dambi curve' effect. Her figure is already exceptional and helps bring out the full impact of the 'Curve ID' jeans." Son Dambi has recently completed her album promotions this month and will begin appearing on MBC's new variety program, "The Butler of Actresses" this November. [gallery] Source + Photos: Sports Chosun