The 2010 Hallyu Dream Festival took place last weekend, with various events lined up for fans at the Kyungju Gymnasium and Kyungju Citizen's Stadium from September 10 - 12th. The most anticipated event, however, took place on the last day of the festival, where a Hallyu Dream Concert was held at the Kyungju Citizen's Stadium. This concert had been planned in conjunction with the Visit Korea project from 2010 - 2012, and its intention is for those in Korea and overseas to enjoy the drama, fashion, and music of Korea, which are the main elements to the Hallyu wave. A lineup of 22 K-pop artists/groups took to the stage, including Super Junior, 2PM, SHINee, 2AM, 2NE1, SE7en, 4minute, BEAST, Son Dambi, KARA, After School, miss A, F.T. Island, Supernova, Davichi, T-ara, MBLAQ, U-Kiss, ZE:A, Secret, Flower, and Seo In Kook. The punishing schedules of artists these days seems to have an adverse effect on the idol groups, with certain groups either missing a member/performing with injuries during their performances last night.

- 2PM's Junsu missed out with an injured index finger - KARA's Seungyeon missed out with her injured back - miss A's Suzy performed with a cast around her right ankle injury - 2NE1's Park Bom had to get an IV drip after the concert due to fatigue and flu