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The reason, of course, has to do with money, although YouTube argues that it has been generous with ad revenue distribution ratio between YouTube and the broadcasting companies at 4.5:5.5 (45% to YouTube) (55% to Broadcasting Companies).  

YouTube representatives have stated, "As we are currently negotiating [with the broadcasting companies], it is difficult to reveal any more details." They continued, "At YouTube, the partners receive a larger share of the ad revenue. In order to treat all the partners from all over the world equally, Google (which owns YouTube) shoulders the burden of paying the necessary expenses for service deployment, management, and ad operations."

Even so, Korean broadcasting companies wish to instead publish their material on other alternative Korean platforms such as Naver and DaumKakao. A professor from Kyonggi University's Press and Media Department explained, "The broadcasting companies are migrating because there's higher revenue available for their content. If the broadcasting companies manage the ad operations themselves, then of course their profit increases."