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Posted by Pakman30 pts Friday, November 28, 2014

SBS, MBC, CJ E&M, JTBC to block people in South Korea from viewing their YouTube videos

Buzz
It has been reported that broadcasting companies SBS, MBC, CJ E&M, and JTBC will be blocking people in South Korea from viewing most of their YouTube content.


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The reason, of course, has to do with money, although YouTube argues that it has been generous with ad revenue distribution ratio between YouTube and the broadcasting companies at 4.5:5.5 (45% to YouTube) (55% to Broadcasting Companies).  


YouTube representatives have stated, "As we are currently negotiating [with the broadcasting companies], it is difficult to reveal any more details." They continued, "At YouTube, the partners receive a larger share of the ad revenue. In order to treat all the partners from all over the world equally, Google (which owns YouTube) shoulders the burden of paying the necessary expenses for service deployment, management, and ad operations."


Even so, Korean broadcasting companies wish to instead publish their material on other alternative Korean platforms such as Naver and DaumKakao. A professor from Kyonggi University's Press and Media Department explained, "The broadcasting companies are migrating because there's higher revenue available for their content. If the broadcasting companies manage the ad operations themselves, then of course their profit increases."


The ban will start sometime in early December. Broadcasting companies will still be uploading videos for everyone outside of Korea; they will simply make them unavailable to watch for their home country. 

  1. Buzz
  2. SBS
  3. MBC
  4. CJ EM
  5. JTBC
  6. YOUTUBE
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