On May 4th, the group IVE released the dance practice video for the title track "HEYA" from their new album 'IVE SWITCH' on their official YouTube channel.

In the video, each member of IVE appears in distinctive white and blue-gray outfits, showcasing a stylish charm different from their glamorous stage styling yet captivating attention instantly. Despite the relaxed atmosphere, IVE exudes bright energy without losing their smiles, radiating joy throughout their performance.

Presenting clean choreography akin to their actual stage performances, IVE adds an extra layer of entertainment by revealing precise facial expressions and movements. The seamless synchronization and dynamic choreography, reminiscent of the chorus's evocative imagery of 'waves' and 'tigers', leave a strong impression with their intuitive interpretation and detailed expression.

IVE unveiled their new album 'IVE SWITCH' on April 29th, making waves on various domestic charts. As of today (May 5th) at 10:00 AM KST, the title track "HEYA" secured the 2nd spot on the Bugs real-time chart, 6th on the Genie real-time chart, and 5th on the Melon TOP100 chart, while the double title track 'Accendio' also charted, reaffirming IVE's hot popularity.

Their success extends globally, with the new album topping the iTunes 'Top Album' chart in 16 countries/regions and the title track "HEYA" entering the top 5 in 3 countries/regions, while 'Accendio' made it into the TOP5 in other regions as well.

The music video for "HEYA" surpassed 10 million views within 19 hours of its release and has now (as of May 5th, 10:00 AM KST) surpassed 24 million views, ranking 3rd on the trending music chart and 1st on the YouTube Music Video Trending Worldwide, continuing its record-breaking streak.