During the showcase on November 7 for 'Memory,' MAMAMOO talked about changing up their image this time around.  

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"After our concert in August, we took part in writing lyrics and was engrossed in album preparation during our time of rest," the girls revealed.  "Loaded by the weight of the 'beagle-dol' image we have shown all this time, we transformed ourselves into an alluring image.  We haven't lost our bright image even now, but we plan to show an image that we had not been able to show all this time."

When asked if they had felt any burden about this new album considering the success their last one met, they replied, "We did feel burdened, but we have to recover from that and go out.  We have trust in our fans."  When asked if they'll show the energetic image on stage that fans were used to seeing, the girls replied, "We will look free, but there is a basic concept laid out under that."