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Lovelyz selected as face of new campaign to discourage smoking

Posted by jubilantj182 pts Monday, August 1, 2016
Lovelyz
The Ministry of National Defense have selected girl group Lovelyz as the face of a new campaign to lower the percentage of smokers among ROK Army's active duty soldiers. 

A rep from the Ministry of National Defense stated on August 1, "We will actively promote our new anti-smoking campaign after appointing Lovelyz as our official spokesmodels."


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Lovelyz plan to take part in a 2017 calendar photo shoot that will be used in the living quarters of the ROK Army bases, host a talk show with the soldiers who successfully quit smoking, act as personal counselors to the soldiers enlisted at a Nonsan training facility, and visit the unit with the highest number of soldiers that quit smoking at the end of the year to put on a congratulatory performance. 


This new campaign is a part of the Ministry's efforts to lower the percentage of smokers among soldiers to 30% by 2020. The funds for this campaign is said to be provided by the Ministry of Health and Welfare

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