In the said survey, under the category of 'The first person who comes to mind when you think Korean,' actor Lee Min Ho came out on top, taking 14.8% of the votes. In second place was Super Junior with 10.8%, third place was EXO with 9%, fourth was Park Shin Hye with 5.1%. The finals spots were occupied in a tie between United Nations secretary-general Ban Ki Moon and South Korean president Park Geun Hye, with 2.6% of the respective votes each.�
On these results, pop culture critic Kim Yoon Ha said, "There is a strong belief that Lee Min Ho is a gentleman who doesn't ride the popularity wave and the strength of his drama characters serves as an unconditional basis to his wide appeal."
In addition, 95% of the surveyed stated that their image of Korea improved thanks to Hallyu or Korean Culture Contents.
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