As one of the biggest Hallyu stars at the moment, it�seems like Kim Soo Hyun's image is�plastered on every advertisement and endorsement.�

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Now the actor has another brand to add to the already long list of brands he represents. Kim Soo Hyun is now the face of Korea's�Cuckoo Electronics, having been selected as the exclusive model for the small appliances manufacturer.�

With the selection of Kim Soo Hyun, Cuckoo is hoping that he will make a positive impact on the corporation's domestic and international marketing campaigns. Kim Soo Hyun is sure to boost Cuckoo Electronic's image as a growing global brand.

A rep from Cuckoo Electronic's marketing team relayed, "Actor Kim Soo Hyun's sophisticated and modern image is not only fitting for the brand's concept, but he will also bring a positive image to Cuckoo overseas. From now on, we will aggressively penetrate various markets including Korea, China, Malaysia, and other parts of Asia."�