The latest example is 7-Eleven's 'Hyeri Dosirak' which sold 51,000 lunch boxes in just 3 weeks. It was ranked number 1 in sales, and now lies at number 2.
It's the most popular lunch box 7-Eleven has ever released and its sales increased 78% since last year.
Not only lunch boxes but also ramen! After Nongshim aired its CF with Hyeri last year, the sales of 'Neoguri' ramen increased by 50%. In Dae-hang Mart alone, its sales increased by 45%. It was the first time sales have increased so rapidly for a product at Dae-hyang Mart since 'Jja-paguri' back in 2012.
SEE ALSO: Father-daughter duo of ‘Miracle in Cell No. 7’ reunites
Have you ever tried the 'Hyeri Dosirak' or Nongshim's 'Neoguri'?
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