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Fashion

B1A4 chosen as the new faces of 'FILA'

Posted by mssylee28 pts Tuesday, December 2, 2014
2NE1, B1A4, B2ST, Big Bang, INFINITE
It was recently revealed that Korean sportswear manufacturing company 'FILA' has chosen the delightful boys of B1A4 as models for their '2015 Back To School' campaign.


In order to reach the demographic of youths in their teens and 20s, FILA has chosen B1A4 for the clothing line they are releasing for the upcoming semester. Previously, FILA has worked with top artists such as Big Bang, 2NE1, B2ST, and INFINITE


SEE ALSO: "For You" becomes BTOB's 1st music video to hit 100 million views on YouTube


A representative of FILA stated that because of the bright, humorous, and trendy image that B1A4 exudes, the company believes that the boys will be a good match with the brand's direction for this campaign. FILA also expressed their excitement as they are getting ready to work with B1A4 for the upcoming new semester. 
 

Meanwhile, B1A4 will be filming for the FILA campaign in mid-December.

  1. 2NE1
  2. B1A4
  3. B2ST
  4. Big Bang
  5. INFINITE
  6. FILA
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