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According to YG Entertainment, the agency is starting its own cosmetics brand called 'moonshot'. The brand name refers to Apollo 11's legendary landing on the moon on July 20, 1969, which turned a dream into reality. With this inspiration, the brand intends to take on various, new challenges to break away from the typical makeup lines.

YG Entertainment previously formed a partnership with cosmetics manufacturing company COSON, and now it's been revealed that the partnership was intended for this new cosmetics brand after one year of preparation.

The brand will hold their launching party, 'Moon Tanning Party' at Platoon Kunsthalle in Gangnam, Seoul later today (Oct. 2). YGE CEO Yang Hyun Suk, Yang Min Suk, 'moonshot' models Lee Sung Kyung, Choi So Ra, Cha Seung Won, and more will attend. Epik High are also set to perform the congratulatory stage.

The makeup line includes 208 products which are targeted towards women in their 20s-30s. Following the launching party today, the online and offline store for the brand will be opened later this month. The agency is also looking into expanding the line internationally as well.