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'Help For Children' is a charity organization that aims to "prevent and treat child abuse." Through the design competition, 'BLANC & ECLARE' will be inviting the public to design their own pair of sunglasses. The winning design will join the 'BLANC & ECLARE' collection and 100% of its profits will go to the 'Help For Children' charity.

Jessica has commented on this new initiative, saying, "Launching 'BLANC & ECLARE' has been a dream come true and I am so proud and excited to be able to share that dream with 'Help For Children' who are very close to my heart. I admire the outstanding contribution this charity has made and feel privileged to partner with them to help improve more children's lives in more places all over the world with the support of 'BLANC & ECLARE' fans who will share the journey with us."

Tyler Kwon, chairman and CEO of Coridel Group added, "We were honored to help bring together 'BLANC & ECLARE' and its new global charity partner 'Help For Children' because we all share the same vision; that is to make a difference to disadvantaged lives everywhere. We look forward to supporting the long term collaboration as the 'BLANC & ECLARE' brand strives to put positive social change at the heart of its business endeavors."