Hallyu star Lee Min Ho has been chosen as the new face of clothing brand, 'GUESS'!

He is preparing for full-scale promotions, giving the message that in order to dream of a romance with a hot guy like Lee Min Ho, you'd have to become a sexy 'GUESS' girl. The brand will be showing the hot and trendy items of the fall and winter line including distressed jeans. 

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Chief Suk Si Young of 'GUESS Korea's marketing department said, "You can say that Lee Min Ho is the most suitable star for the global brand 'GUESS' as much as you can see that he has an immensely close and global fan base.  You can see a different charm to Lee Min Ho as he transforms into a 'GUESS' guy through these promotions."

Starting in about September, you can see Lee Min Ho in 'GUESS' stores, fashion magazines, promotion blogs, and more!