Despite requests to cancel his CF contract with Chinese mineral water brand, Hongda Bingchuan, after controversy arose over their naming their source as Changbai Mountain instead of Korean landscape, Baekdu-san, Kim Soo Hyun will be continuing on as the model.  

His agency, Key East Entertainment, released an official statement on June 25:

"After discussions between China's Hongda Group and Key East, we've come to the conclusion that rather than arriving at an extreme conclusion, we would take all responsibility for the promise we made based on mutual faith.

Kim Soo Hyun was able to become the model for this product in question as the Hongda Group positively viewed the hot response to Kim Soo Hyun in China and had expectations for his high efficacy in endorsements, all through the reigniting of Hallyu at the moment for Chinese and Korean content; therefore, they requested to appoint him as the model.

Both Hongda Group and Key East view that it is necessary to have more exchanges and amicable cooperation using both countries' deep trust and understanding as the foundation; we both acknowledge and understand that there was no political intention in relation to the writing of the water source site for the mineral water produced and sold by Hongda Group in China.  We only hope that there will be no more misunderstandings or speculations."

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